Bachelor’s in Marketing Curriculum

BS in Marketing courses

Total semester hours: 120

The bachelor’s in marketing curriculum utilizes the courses from the undergraduate business core, existing courses from the School of Business, and specialized marketing courses.

First year BS Marketing classes

Fall semester

Course		Credits
BUAD 101	Introduction to Business	3
ENGL 101	Academic Writing	3
MATH	Math Core	3
FYS 101	First Year Seminar	3
	Fine Arts	3

Spring semester

Course		Credits
ACCT 101	Principles of Accounting	3
ENGL 202	Professional Writing	3
CAIS 191	Computer Concepts	3
SCI	Natural Science Core	3
BUAD 102	Business Communications	3

Second year BS Marketing classes

Fall semester

Course		Credits
MGMT 200	Workforce Dynamics	3
ECON 201	Principles of Economics I	3
SOSC	Social Science Core	3
SCI	Natural Science Core	3
ACCT 103	Managerial/Cost Accounting	3

Spring semester

Course		Credits
ECON 202	Principles of Economics II	3
CAIS 101	Statistics	3
MKTG 205	Principles of Marketing I	3
FIN 209	Financial Management	3
SOSC	Social Science Core	3

Third year BS Marketing classes

Fall semester

Course		Credits
	Major Elective	3
MGMT 301	Operations Management	3
HUM	Humanities Core	3
	Free Elective	6

Spring semester

Course		Credits
BLAW 251	Business Law I	3
CAIS 201	Intro to CAIS	3
MGMT 320	Business Planning	3
HUM	Humanities Core	3
	Free Elective	3

Fourth year BS Marketing classes

Fall semester

Course		Credits
BUAD 382	Internship	3-12
	Major Elective	9
	Free Elective	3

Spring semester

Course		Credits
MGMT 350	Business Policy and Strategy	3
CAPS 390	Capstone Seminar	3
	Major Electives	6
	Free Elective	3

View all courses offered and read full course descriptions in our online course catalog system.

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